New Sales Expert, LLC helps owners of companies realize the maximum value of their company by accelerating their revenue production.
Committed to our customer’s long-term success, New Sales Expert LLC delivers revenue growth by creating and implementing sales strategy, process, and sustained execution. We are accomplished sales experts dedicated to bringing superior focus and top results to businesses in need of sales leadership. We work with a wide range of industries. We accelerate revenue growth and build transferable value. We create the right sales strategy, implement a repeatable sales process, hire and develop the best people, and institute sustained sales execution.
As a Fractional Vice President of Sales, New Sales Expert LLC helps your company achieve breakthrough sales growth by
• Assessing your current sales team and the processes and tools that support them
• Leading, developing, and coaching your sales team
• Installing a winning strategy, best practices, and metrics to increase sales effectiveness
• Evaluating and hiring your sales talent with a compensation structure to drive revenue growth
• Building sales plans, effective CRM practices, and long-term revenue forecasting
• Defining your sales process, best customers, and more
HOW IT’S DONE:
• Work on a fractional basis each week for your sales organization
• We use a detailed Scope of Work with schedules and timelines that clearly describe the discipline, accountability, and infrastructure to grow revenue
• Create accountability, discipline, and a culture of success
Problems our clients are asking us to help them with:
We have no formal sales process.
I am doing too many things, and none of them well enough.
What we did in the past is no longer working.
I feel trapped in the business.
I don’t know how to pay my salespeople with a motivating compensation plan.
We cannot accurately forecast our future revenue.
We lost a big customer – now what?
I can’t find the right salesperson for my company, industry, and products.
I’m not sure where to start – I don’t know what I don’t know.
I don’t know how to take sales to the next level.
About New Sales Expert LLC
New Sales Expert LLC helps company owners realize the maximum value of their company by improving their revenue generation capability. We help owners enhance their sales management, methodologies, processes, teams, and messaging to accomplish this.
The company’s CEO and President is Sean O’Shaughnessey. Sean is a professional sales leader with over 38 years of experience in complex business-to-business sales.
Sean concentrates on helping small and mid-size companies optimize their sales strategy, process, and education. Sean helps companies transform their sales culture, implement new sales processes and procedures, and instill best practices.
Sean focuses on more than just the strategic and tactical levels to help companies achieve record-breaking sales results.
Sean is a professional sales manager with over 38 years of experience in complex business-to-business sales.
After accumulating enough airline miles and hotel points to travel the world, Sean decided to focus his skills on helping small and medium-sized businesses. Over his career, Sean has perfected his craft for bringing new products to market. Since most small businesses need help to perfect the sales process of their products, his skills and expertise are in high demand.
Sean has worked for some of the best sales organizations in the world. His resume includes Rockwell Automation, PTC, Oracle, IBM, SAP, TIBCO, Hitachi, Red Hat, and several startups. He has held positions as high as VP of Worldwide Sales and Chief Revenue Officer.
Sean has sold to dozens of Fortune 500 companies, including (but not limited to): Ally, Cardinal Health, Chrysler (FCA), Cummins, Eli Lilly, Fifth Third, Ford, General Electric, General Motors, Honda, Jackson Insurance, Key Bank, Kroger, Lear, LexisNexis, Lexmark, L Brands, Nationwide, Papa Johns, Procter & Gamble, Progressive, Sallie Mae, Sherwin-Williams, and Toyota.
Sean has achieved or exceeded quota over two dozen times (many times over 200% of quota). He has been in the top producer category at least ten times and has had a top 10 largest deal of the year at least 20 times.
In his current role as a Fractional Vice President of Sales, Sean has:
- Helped a company increase its value by 50% with a significant and successful acquisition of the company.
- Helped a company scale from its angel investments to its series B investments.
- Helped a company achieve a 50% increase in revenue with a 300% increase in profitability in a single year.
- Stabilized and put predictability into the sales teams of his clients.
Sean lives with his high school sweetheart wife in a suburb of Cincinnati, Ohio. They are the proud parents of three adult children.
Sean will happily give your free assessment of your sales challenges and possible solutions. Please make an appointment on his calendar here: https://newsales.expert/sean-oshaughnessey-calendar/
A Client Success Story
Testimonials
Watch out! If you are interested in transforming your sales team into a high performing group, then a change is needed. Transitioning your salesman’s thinking from transactional deals to following a sales methodology that leads to enterprise sales requires strong leadership. Sean is just that leader.
He will improve your current leadership and walk them through the Certified Sales Leader program, pushing them to new thinking. He will drive new behavior from your current sales team and elevate their skills and thinking to a professional level.
Beware…….transforming into a high performing sales organization is not easy and will require a paradigm shift. But, what major business improvement was ever easy? Once this new thinking is adopted and incorporated in your organization, you will shift gears and take sales to the next level.
Feel free to reach out any time if you would like to discuss how Sean helped our organization.
Bob Robinson Jr.
President and CRO
Sean offers fabulous insights and suggestions each time we're together. His knowledge of the sales process in any industry makes him an extremely valuable resource when trying to grow new business. I find Sean's knowledge of establishing key metrics and forecasting sales growth extremely valuable as well as his deep understanding and use of the many tools available to sales organizations. I highly recommend Sean for any sales organization that is struggling to execute on sales growth and for companies that know they need help improving their sales process but don't know how to do it.
George MacDonald
Senior Sales Strategist
Sean is a master coach for helping shape sales process and methodology. Following his methods will help grow sales faster transactionally and strategically. Often a couple pieces of the puzzle are missing and Sean helps quickly identify them.
You have everything to gain by having Sean look at your current approach. He is a change agent and disruptive to the status quo. Pushing the pace and flow of deals is his sweet spot. I am a better sales leader because of my time with him.
Mike Perazzo
Executive Vice President of Sales
It doesn’t work like that! Knowing the science of sales and studying what successful sales people have done only gets you part way where you want to go. Sales and sales leadership are equal parts science and art. The knowledge is important, but you must do the work or hire somebody else to do it for you. If revenue is a struggle, Sean is the guy you need. He’s an expert not only in the science but also the art of selling and sales leadership. He helps you know what to do, how to do it, why, and most importantly he produces unbelievable results. I can’t recommend him highly enough!
Nick Reed Smith
4x Top Salesperson | 3x Department Head | 2x Angel Investor | 2x Board Director | Inventor | Best-Selling Author
Often life puts you in contact someone, and you wish you had known this person earlier. Working shoulder to shoulder with Sean is like that. He runs Sales. I run Marketing. Yet, the synergy between our departments is amazing because we understand the common goal of achieving a growth mission.
Sean's accumulated sales experience should be something every marketer needs to learn. In return, Sean's openness and willingness to collaborate with me drove so our achievements faster than ever before. For example, we generated 2x more campaigns because we fluidly tested, retested and adjusted. There were no barriers to our imagination and ability to execute. I could drive new topics based on his vast knowledge from prospect and customer conversations.
Working with Sean, no - let me restate that .... 'collaborating' with Sean is how sales and marketing departments should be. Like I said in my introduction - I wish we had known each other earlier. But I know him now. And that's what counts because today and tomorrow is where achieve our next successes.
John Morada
VP of Marketing
If you want to read more Success Stories or Testimonials,
please go to our Success Stories page.
Two Tall Guys Talking Sales Podcast
Sales tips
What an MBA Didn't teach you
Prospecting
Effective Sales Management
What an MBA Didn't teach you
Skinned Knees – What an MBA Didn’t Teach You About Sales
The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a hit at parties and have a lot of friends, you may soon find that you are a failure as a salesperson. Blunt truth:
because the sales profession is so hard, you have to focus on doing everything in sales very well, or you will be considered a failure.
I call this “Skinned Knees” because the reality is that most of what makes a salesperson or a sales manager successful is learning from others or learning through mistakes (skinned knees). If you want to learn more about how to be great in sales and sales management, click here
Prospecting
Prospecting For The Sake Of Prospecting Is Probably A Waste Of Time
Too often, a sales manager will tell the sales team that they have to make some number of prospecting calls per day (or week). I hate to be insulting to your manager, but this is typically a sign of a manager that doesn’t understand the value of salespeople.
Instead, salespeople should find prospects who can buy the product and are open to evaluating new offerings. Lazy salespeople are financially poor salespeople, but activity for the sake of activity is not the goal.
I would much rather the salesperson identify great prospects and then spend a lot of activity trying to put a targeted and customized value proposition in front of that prospect. You may still make 25 or 50 calls per day, but the metric should be lots of activity in front of great prospects rather than just a lot of activity.
If you would like to read more about how to effectively prospect, please click here.
Effective Sales Management
New Sales Expert LLC is dedicated to helping young and small companies become successful by improving their sales performance. We add the professionalism that few small companies can deliver. We don’t just give advice, but instead, we are right there with our clients as they transform their company into an efficient sales machine.
A typical client will have us do many things to help them drive revenue. If you would like to learn more, please click here.
We Are Here to Help
Outsourced VP of Sales have helped thousands of small to mid-size businesses get their sales back on track.
Many of our clients have seen revenue go up…and then go back down. They know what it is like to have more revenue, but they don’t know how to get back there.
Other clients know that they have much more room to grow. They understand that they have a minuscule market share, and they can get much bigger…if only they knew how.
New Sales Expert LLC has weathered crises in our corporate past, so we have the unique ability to leverage that experience and expertise to help companies during these challenging times.
Don’t carry the burden on your own. Tap into the strength and knowledge of our incredible fractional community. You have options when working with us. We can meet your budget, timing, and needs.
Take the first step and schedule a FREE no-obligation consultation.
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More reading to make you better at Sales and Sales management
Skinned Knees – What An MBA Didn’t Teach You About Sales
The sales profession is challenging. You need to work hard at it to succeed. You need to learn from the best. You need to improve your skills continuously. If you think you can sell since you are a h...
The Dashboard Difference: Transforming B2B Sales with Data-Driven Insights
A sales dashboard in business-to-business sales is pivotal for guiding sales teams toward success. This methodical approach to tracking and interpreting data illuminates the path to revenue scaling a...
The Key to Extraordinary Sales: Developing a Compelling Unique Selling Proposition
In B2B sales, professionals grapple with many challenges that can make or break their success. Clearly articulating a unique selling proposition (USP) stands out as a cornerstone for distinguishing o...
Competitive Edge in Crowded Waters: Mastering Red Ocean Strategies for B2B Growth
In the lexicon of strategic business planning, the concepts of "Red Ocean" and "Blue Ocean" serve as metaphors to distinguish between different market dynamics characterized by the degree of competit...
Maximizing Sales Performance: The Critical Importance of Compensation Planning
In B2B sales organizations, ensuring a robust sales force capable of adapting to market fluctuations and corporate objectives is paramount. Among the myriad factors contributing to sales teams' succe...
Two Tall Guys Talking Sales Podcast – Empowered by ESOP: Enhancing Sales Management in Employee-Owned Firms with Wisdom by Marc Metz – E83
In this enlightening episode of Two Tall Guys Talking Sales, hosts Kevin Lawson and Sean O'Shaughnessey continue their engaging dialogue with Marc Metz, a seasoned expert in the sales and business tr...
The Art of Retention: Mastering Client Information for Sales Success
The adage "knowledge is power" holds undeniable truth. The ability to meticulously document and retain client information and sales opportunities is a cornerstone for cultivating a thriving sales env...
The Blueprint for Sales Efficiency: Crafting a Repeatable Sales Process
Sales teams are at the forefront of driving revenue and fostering client relationships. However, without a structured approach, the efforts can become disjointed, leading to missed opportunities and ...
Two Tall Guys Talking Sales Podcast – Mastering the Art of Business Transition: Insights from Marc Metz – E82
In this riveting episode of Two Tall Guys Talking Sales, hosts Kevin Lawson and Sean O'Shaughnessey welcome a special guest, Marc Metz, President of Optimus Sales Group. Together, they delve into the...
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